Brand builder with a passion for urban mobility and sustainable motorsport. Founder of Cooper Bikes and working with MINI.
Previously Rapha, Tesco and exited start-up Sportpost.
Cooper Bikes - Founder
MINI - Pacesetter
Rapha Rides
MINI - The Electric City Challenge
MINI - The Faith of a Few
Sportpost - Founder
MINI Challenge
Rapha Helmet - New product launch
Tesco - Fair for Farmers initiative
Rapha - More than a race
Mini Sport - Cooper range
Tesco - New product range launch
John Cooper Works
Tesco - Fresh food in-store
MINI - 'Launched by...' campaign
Hackett x Cooper Bikes
GQ Award - Best brand extension
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